Why Buying Curling Merch Matters More Than Ever This Olympic Year

November 18, 2025

If there was ever a moment to wear your love of curling on your sleeve, your chest, your coffee mug, your tote bag, and possibly your dog, it is now. An Olympic year is basically curling’s Super Bowl, Oscars, and annual performance review all rolled into one. The lights get brighter, the stones get louder, and suddenly everyone from your coworkers to your Aunt Linda wants to know, “Wait, curling is that sport with the sweeping, right?”

Exactly. And this is where you come in.

You, yes you, are an ambassador for curling

Curling does not grow because of ad campaigns or hashtags alone. Curling grows because curlers talk about it, show up for it, and most importantly, wear it. Your shirts, hoodies, hats, and bags from CurlingIsFun.com do more than keep you warm or make you look delightfully quirky in the grocery store. They broadcast a message that says:

“Ask me about curling. Seriously. Ask me.”

A bold promotional graphic featuring curling merchandise, including a navy hoodie, a white hat, and a curling-themed mug, all displayed beneath the headline “Why Buying Curling Merch Matters More Than Ever This Olympic Year” on a red background.

Every time someone sees your merch, you open the door to a conversation that leads people straight to the rink. That is the secret sauce of growing the sport in the United States, and heading into an Olympic year, the spotlight is already warming up. This is our moment to spread the gospel of curling, one curious stranger at a time.

Merch is the easiest way to recruit new curlers without even trying

Let’s be honest. Curlers love to talk about curling the way new parents love to talk about naps. Merch turns you into a walking billboard for the sport, and not the annoying kind. The friendly, “Woah, cool shirt, what’s that from?” kind.

And the moment someone asks about your shirt, you’ve got them. You’re not selling them anything, you’re inviting them into a world of laughter, community, strategy, and the beautiful chaos of arena ice. That is how clubs grow. That is how leagues fill. That is how we build curling culture in the U.S., one conversation at a time.

This Olympic cycle is going to spark massive interest in curling

We all know what happens during an Olympic year. Curling hits the broadcast schedule, people see the brooms flying, and suddenly the entire country asks the same thing:

“Could I do this? Should I try this? Where do I sign up?”

You know the answer.
Yes, they should try it. Yes, they should sign up. And yes, they will, when they see you in your favorite curling tee and realize someone they know actually plays the sport.

If we want to grow curling this year, we need curlers to be visible. Proud. Loud. And, ideally, wearing something from CurlingIsFun.com.

Merch supports your mission to grow the sport

Buying merch is not just about looking good, although to be fair, the designs do slap. This is about supporting a curling ecosystem that thrives on visibility, community, and shared love of the sport.

More merch means more conversations.
More conversations mean more new curlers.
More new curlers mean stronger clubs, fuller leagues, and a healthier curling culture nationwide.

If you want to help grow the sport, this is the easiest lift you will ever make, and it doesn’t even require sweeping.

Your next step: gear up and wave the flag

If you’re ready to be an ambassador, an evangelist, a walking recruitment pipeline with a sense of humor and a solid draw weight, here’s where to start.

Browse the full merch lineup at CurlingIsFun.com
Every shirt, hoodie, sticker, and mug keeps the momentum going.

Throw on your merch.
Head to the grocery store, your kid’s school, your favorite brewery, or your office.
Start a conversation.
Grow the sport.

The 2026 Olympics are coming, and curling deserves its moment.
Let’s make sure the country is ready.